Sustainable Sublimation: The Process Behind our Dog Mum T-shirts

Sustainable Sublimation: The Process Behind our Dog Mum T-shirts

Sustainable Sublimation: The Process Behind our Dog Mum T-shirts

Are you a proud dog mum looking to flaunt your love for your furry friend in style? Look no further than our sublimation printed dog mum t-shirts. These trendy and comfortable shirts are not only a delightful way to showcase your canine affection but also come with a host of benefits, especially when it comes to environmental sustainability.

What is Sublimation Printing

  • Sublimation printing is an eco-friendly method where special dye inks are heat-transferred onto fabric, creating vivid colours and durable designs that do not crack, peel, or fade over time.
  • The inks transform into a gas during heating and are permanently bonded to the shirt fibres, becoming part of the fabric itself. This results in a long-lasting, high-quality print, whilst the fabric remains soft and breathable, ensuring maximum comfort for all-day wear.

The Sublimation Process

Printing the Design

The desired design or image is printed onto sublimation transfer paper using sublimation inks. The image is printed in a mirrored pattern, as the transfer process will reverse the design during the heat transfer phase.

Preparing the Substrate

Once the design is printed, it's time to prepare the t-shirt.  The t-shirt is pre-pressed, cleaned with a lint roller to remove and loose fibres, and positioned on a heat press. 

Heat Transfer Process

The printed transfer paper is attached to the t-shirt using heat-resistant tape, and covered with a sheet of butcher paper. Heat and pressure are applied using the heat press. As the temperature increases, the sublimation ink transforms into a gas, merging permanently with the fibres of the t-shirt.
Printing a Dog Mum T-shirt Video


Why Choose Sublimation Printing

Eco-friendly Inks

Sublimation printing uses water-based inks, reducing environmental impact compared to traditional methods that use solvent-based inks. This reduces the release of volatile organic compounds (VOCs) into the atmosphere, contributing to cleaner air quality.

Reduced Water Consumption & Pollution

Traditional screen printing often requires significant amounts of water for cleaning screens and equipment, leading to water wastage and pollution. In contrast, sublimation printing is a virtually waterless process, which drastically reduces water consumption and pollution.

Minimal waste

  • The technique transfers dye directly onto the fabric, so there’s no excess ink left behind. This is a significant improvement over screen printing, which can generate substantial ink waste.
  • The transfer paper can be recycled after use, further reducing waste.
  • Our dog mum shirts are printed on-demand in-house using a specialised printer and a heat press, ensuring that each shirt is only produced after it has been ordered. Unlike traditional screen printing that often leads to overproduction and wasted inventory, on-demand sublimation printing minimises excess stock and produces apparel efficiently and sustainably.
  • The durability of the print reduces the need for frequent replacements. Longer-lasting clothing helps cut down on textile waste, which is a growing environmental concern.

Energy Efficient

The process is energy-efficient, involving a quick and simple heat press method that consumes less energy than other printing techniques.


Sublimation printed t-shirts are known for their durability, as the designs become part of the fabric and resist cracking, peeling, or fading. For dog mums, this means you can wear your favorite "Dog Mum" t-shirt on countless walks, trips to the dog park, or casual outings without worrying about the design losing its charm.

Adorable Designs

Our t-shirts feature delightful dog-themed designs with puns and phrases such as "Dog Mama," "Stay Pawsitive," and "Dogs Are My Favourite People" offering a fun way to display your love for your furry friend.


As our t-shirts are printed to order, we have the the ability to create custom designs. Whether you prefer a simple paw print, a heartwarming quote, or a full-colour image of your beloved pup, sublimation printing can bring your vision to life with stunning clarity and precision.

My Dog Thinks I'm Cool T-shirt


While no production process is entirely impact-free, selecting sublimation printed t-shirts contribute to reducing environmental harm. By choosing sublimation printed dog mum t-shirts, you're not only expressing your love for your four-legged companion but also supporting a more sustainable and eco-friendly printing method.

These t-shirts are a perfect blend of style, durability, and environmental responsibility, making them a must-have for every dog mum who cares about the planet. So, if you're looking to add a new piece to your wardrobe, shop our sublimation printed t-shirts – a fashionable and conscious choice you'll feel good about wearing.

 shop dog mum t-shirts

Leave a comment

* Required fields

Please note: comments must be approved before they are published.